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Develop in depth understanding of business drivers, consumer habits and practices, consumer behaviors, barriers, and key brand strategies, as well as expert level understanding of the US Hispanic consumer group. Use these insights to generate insights about the Hispanic marketing opportunity on both a proactive and reactive basis. Work with internal research and insights teams and with sales executives from other NBCU Ad Sales teams to understand and leverage existing research and client intelligence. Create presentations for marketers and their agencies with compelling stories that help to communicate the Spanish language opportunity Develop a comprehensive understanding of syndicated research tools, and use them to size the business opportunity for clients and craft compelling business casesConsult with clients and sales teams to develop, implement and analyze campaign measurement research and create case studiesPromote the value of the Spanish language and bilingual consumer audience, and the Telemundo enterprises offerings in the industry by collaborating with trade marketing team members to develop marketing materials Credibly represent Telemundo and NBCU Hispanic through thought leadership (e.g., speaking on panels at industry events) and by authoring by lined articles, blog posts, etc.Supervise one team member, and peer coach others within the organization so that all team members develop consultative selling skillsParticipate in internal brainstorm sessions, proprietary research projects and client/agency briefings.Serve as a Hispanic marketing resource for clients, agency executives and sales people, including consulting on messaging strategy, creative development, talent/spokesperson selection, etc.Lead the development of category decks, trend updates and toolkits for salesCreate and operationalize new tools (e.g., client immersions) • Minimum of 10 years of related marketing/strategy experience including deep CPG experience • Experience as a brand marketer/brand manager is highly desirable. • Hispanic marketing/media experience required • Proven expertise in analyzing and translating data into actionable insights and effective presentations and marketing materials • Track record in initiating innovative ideas and solutions to everyday and emerging situations in the CPG category • Experience with syndicated marketing research tools such as MRI, Nielsen Catalina Solutions, YouGov and AdViews • Experience presenting to senior leadership and clients on topics such as but not limited to brand initiatives, consumer habits, US Hispanic, etc.. • Track record in leading collaborative efforts across multiple teams at NBCUniversal • Proficiency in sales, media and brand marketing process • Interested candidates must submit a resume/CV through www.nbcunicareers.com to be considered • Willingness to travel and work overtime, and on weekends with short notice NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by law. The US Hispanic audience, now 58 million strong and growing, is evolving – and so are the marketing strategies for reaching them. Client-side marketers and agencies alike need strategic guidance to take advantage of this growth opportunity. This new position will help NBCU Universal and Telemundo Enterprises become an integral resource to marketers: enabling them to grow sales and build loyalty by connecting them with the engaged and valuable Hispanic consumers that we deliver.
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